Viral marketing, new media and applications

Viral marketing and communication, buzz marketing and Word of mouth

Means of communication are available everywhere where do users interact and communications is the upper part in the online world. Next to e-mail and messaging, there are a number of established and emerging platforms.Typical established platforms, chat rooms, forums and newsgroups, and has already developed the worlds of news and magazines, which integrates content syndication: another pretty new but mark created a platform that still reached the popularity of several services.

In this area needs some ethical reflection and users deal with their own interests and in addition, numerous private and gated ads. undesirable and can damage the platform by bothering users. Such activity may be referred to the public which, on the other side, may harm the campaign or even entire businesses.

This trick of viral marketing to get users engaged on their behalf. it can happen in targeted communications or entertainment applications at the e-mail address and homepage typical and simple tools to user manual or ask for information by e-mail to other users and the "References" or "say" anything. Those allowed to send messages and information.

Viral marketing tools, Advergames and podcasting

Viral marketing using applications trend until now seemed to be stimulated by the availability of broadband users with interest a number of entertaining, advertainment, are the way to distribution.Adgames or advergames are free and often sponsor games, such as specialized portals.Good game joke will be recommended or may be assigned permissions directly to users. Furthermore advergames next to marketing messages can carry information about the product and explain more complex products suitable for Entertaining other target groups, users, too.

Further forms of media, viral video and audio messages.The entertainment industry, distribution of media files, users have taken from portal became the most popular current popularity of Podcasting ... now also niches available audio and video to video blogs since Podcasting now video blogs or vlogs are becoming popular with estonishing.

Interactive media, convergence and viral marketing

Viral marketing is now at the convergence of media.Mobile communication, multimedia MMS, allow distribution of advergames, audio and video, and mobile phones. Depending on The development of infrastructure or expected on other media, such as interactive TV.

Viral marketing campaigns and campaign evaluation

Viral marketing campaigns require planning all marketing measures.Depending on the format used in the development of the media is necessary.Similar overall campaign there are platforms to choose from.Adgames may become available at specialized communities, audio and video entertainment portals or video blogs and podcasts at audioblogs and blogs.

The most challenging the assessment is based communications campaign to fill a need to identify key multipliers, which may consist of early adoptors, influencers and keysurfers. to those who can send marketing messages for other platforms and users are there specialized agencies concerned with identifying target groups or persons, in addition, there are some online communities with volunteers even a way to assess platforms, forums and blogs is to use a chart.

Similar to close a message difficult to exact a chaotic measuring success campaign measurement campaigns in General is a topical issue guides take cookies typically campaign measurements in this scope can be done by reference to track and log ad impressions or grapic. measurements can move while the amount of annual bought computers may show examplarily measurements may not be exactly viral world. happenings on the even more daunting as communication and Podcasting distributed messages become completely disconnected from the delivery systems.Planning and campaign measurement may participate, using the data mining technique.

You can find all the tools mentioned in this article at FOLDEN eMarketing and iMedia driver directory
http://www.folden.info/

Associated FOLDEN rubrics

http://www.folden.info/podcasting.shtml

http://www.folden.info/publicrelationsonline.shtml

http://www.folden.info/rss-content-tools.shtml

http://www.folden.info/tagging-wikimedia.shtml

http://www.folden.info/viralmarketing.shtml

http://www.folden.info/weblogsandblogs.shtml

Copyright, imprint and terms of use

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Frank Brauer, consultant

Frank Brauer, consultant