Viral Marketing

Imagine a message that is growing. Not expensive advertising space. Without fatigued sellers. Once your product and your message ... apply. This is viral marketing.

Smith, James has a bug that everyone wants to be sick. In seven years, founder and Executive Director of the Communications Corp. in Redwood City, California, aged 32, quoted in business over $ 1 billion.UPS and American Express customers that rely on its services to send secure emails. but what is even more surprising: at the beginning of 1999, Smith was only 40 salary, now contain over 200 titles Tumblewood.

How can so small for a short time, so it's important to win customers and the market of such a company? one answer is that Smith is one of the pioneers of viral marketing: viral marketing spreads word of mouth, according to Tim Draper, Redwood, California, financier and investor Tumblewood that seems established term in 1997. "

Practically, viral marketing, go Tumblewood, like this: customers need to send their messages to inform Tumblewood customers tirmita credit reports, statements, invoices or other documents which are generally considered too sensitive to withstand normal transfer of the Interior.

This is a service that promises cheaper alternatives and faster than fast courier service or by mail are typically used for such correspondence.

Not only is the new type's name linked marketing Tumblewood. And Hotmail email service was founded in 1996 and was bought by Microsoft in 1998 for $ 400 million from millions of subscribers with advertising method is inserted at the bottom of every message sent to users.Blue Mountain Arts, cards and postcards, allows visitors to create an e-card and send them for free-but recipients can only view the site. The company, founded in 1971, sold the company to excite@home online operation in October 1999, for approximately $ 780 million.

Not only the Internet is the microbes closing hatches game trivial pursuit hidden beauty in a fashion trend with sales over $ 1 billion could be caused by viral marketing style, said Chris Byrne, the merchant, who worked on the launch of trivial pursuit in 1983, extraordinary also collaborated on the development and implementation of marketing programs, as well as start Pictionary 1985 and 1987.Byrne, now editor of marketing toys toy market report, New York, said that the deceased was viral Pezzano Linda source long before the Internet become the brand, the exchange of free games toys buyers, celebrities and even fellow traveler on the train or plane.Made people talk about trivial pursuit and Pictionary, organizing competitions in bars and restaurants.

Even in today's crazy world dominate online viral marketing can do for the lowest prices.Progress Norton, editor of 20-th volume book Patrick Brian includes every copy of the certificate is free to send the first volume of the series each wants to buyer.

Speed of viral marketing

The beauty of viral marketing is a combination of fast, low cost and efficiency in one batch. success can be achieved with the lowest budgets. Hotmail spent only $ 500000 for his services, advertising, viral marketing and still threw her arms over 12 million users since the first 18 months in the meantime, the competitor Juno Online services, has spent more than 20 million dollars of advertising and e-mail services, free classified ads, including CD-ROMs with free software, sending the masses that they won? Only 2 million users. Viral marketing breathtaking speed: after only four years of its existence on the market, with over 50 million users of Hotmail is the largest postal service in the world.

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